BRAND DEVELOPMENT - CONSUMER ELECTRONICS

Faitein

DIGITAL UPSIZED

While the giant PC corporations mass produce their design with the cheapest sheet-metal and plastic cases that an assembly line can crank out. The team at Faitein has remained different and have been building elite PCs for power-users and gamers for over a decade.

Positioned as a brand that provides twice the power of what is required for ardent Graphic Designers & Gamers, we came up with the most apt tagline ‘@digitalupsized’ – the @ strongly underscoring the audience profile and the industry segment – a world where everything powerful needs to be delivered in the most simplistic approach.

The product brand ‘Hexagon’ is inspired by the characteristics the number 6 brings forth – Communication, Interfacing, Balance, Union. A computer or a device is only as good as the sum of all its parts and the balanced performance achieved through a united configuration.