A brand conversation is the continuous dialog that brands have with their fans and potential customers across all touch-points — digital and analog.
Sometimes it is a one-way conversation where the brand is dictating a lifestyle position or company messaging, which usually isn’t very effective. Not long ago, brand marketing involved strategically creating campaigns that targeted consumers with a specific message. It was directional. Increasingly, thanks in large part to social media, the brand conversation is becoming a two-way dialogue between customers and the brand.