DIGITAL

Creative Commerce for the Innovative Brand

As a seasoned digital savvy agency, we operate in that exciting space where design, branding, technology and marketing intersect.
We design beautiful websites with compelling copy; flawlessly programmed; with innovative marketing hooks that drive traffic and convert visitors into customers. We have the social media, digital strategies and promotion ideas to get your brand noticed and consumers converted. We are connected by design. We help clients innovate by combining creativity with the power of disruptive technology.
If that sounds like something you want for yourself, it’s time we talked.

DIGITAL DESIGN & DEVELOPMENT

Business Driven Purpose Behind Every Pixel
The heart and soul of our offering, we’re best known both for transformative digital experiences that marry design and function, optimized for conversions.

In the digital age, consumers don’t have the time to waste on irrelevant sites. We offer a wide range of web development services, from aesthetic templates and backend creation, to keyword discovery and implementation. Our team of experts can decrease client site bounce rate, rid the site of bad plug-ins, and build a site that is not only appealing, but functional and intuitive.

We’re like a consultancy, that makes things; in our case that means leveraging qualified data to generate strategic insights that drive output.
From look and feel to voice and selling proposition, this strength reflects our ability to differentiate brands within their markets and beyond.
We’re product innovation partners for our clients, researching, designing and building digital tools that makes people’s lives easier.
We don’t have a media department (per se); we partner with influential people and powerful, AI-driven media-buying resources to optimize ROI.
There’s no guesswork to what we do. Everything is rooted in data points that help illuminate the path forward.
Broadcast campaigns to social content, we make compelling content for every screen, often from our in-house studio.

Our Pursuit:

Inspire & retain your customer’s excitement. Increase your reach.

Implement 11+ years of experience + disrupt “business as usual”

– digitally

STRATEGY

Great outcomes are born from strategy.

We question the questionable. We speak up when we have something to say. With intelligent provocation at our core, we offer the following services:

Discovery + Planning

Brand Positioning

User Experience

Content Strategy

Mobile Strategy

Social Strategy

Social Advertising Strategy

Digital Roadmap

When you partner with us, today’s high bar is tomorrow’s baseline. We foster a point of view and challenge every idea to go to market with intention and rigor.

Behind every creative action is a purposeful, profit-generating plan. We’re seriously dedicated to creating solutions that succeed immediately, yet also keep a keen eye on the future. Between our competitor analysis, discovery work, and marketplace research, our tactics aim to set your business apart—and create unprecedented advancement.​​​​​​​

Our philosophy is intelligent provocation. From social engagements and ad campaigns to building a responsive website, our strategy guides every activation, tactic, and decision we make.

INFORMED POINT OF VIEW

We have a point of view on that. Our strategy will always come from understanding the target and identifying the insight—and be solidly steeped in the rigor of research and data. I am text block.

ROBUST DIALOGUE

We don’t pretend to know everything and we love learning. We are cooperators, collaborators, and thrive on provocative dialogue. We believe that collective knowledge and combined expertise is what makes great work.

METRICS WHEREVER WE GO

Data is not just something to be reported. It has to be monitored, watched, absorbed, and internalized in real time. Combine that with a complete understanding of brand goals and platform capabilities and “metrics” become a living, actionable thing.

Antoine de Saint-Exupery said it best: “A designer knows they have achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

Great design not only inspires attention, it retains it. Our design team works with stakeholders to ensure that your digital brand is not only gorgeous—it’s tactically working across all channels to ensure your goals are achieved. From lead generation to brand recognition, we’ll make sure that objectives are met with flying colors.

WE SEEK CREATIVE EXCELLENCE

We practice the fundamentals of visual design. These fundamentals have become so ingrained in our thinking that when it’s time to design, the freedom to be creative transcends the regiment needed to produce great work.

COLLABORATION FUELS INNOVATION

Great visual design harnesses the very best ideas to create something that has not been seen before. The very best ideas come from true collaboration between strategy, user experience, design, and technology.

WE ARE VISUAL STORY TELLERS

We are here to tell a story. A story that is designed to elicit an emotional response from all who see it. Using color, imagery, motion, and type, we create connections that allow us to tell a story in a new way.

DESIGN

User-centered design solutions for a digital age.

Our design implements creative foresight, push boundaries, don’t fall for passing trends.

Interaction Design

UI/ UX Design

Motion Graphics

Copywriting

Illustration

Campaign Design

E-Documents

Presentations

Website Design

TECHNOLOGY

Enabling consumer experiences that drive growth.

The incredible genius of this millennium is digital: we solve your problems with it.

Responsive Development

Native Application Development

Social Listening & Analysis

Technical Consulting

Web Application Development

Content Management Systems

Real-time Analytics

Custom Integrations

ECommerce

Technical challenges will always be our fuel. They demand meticulous best practices and creativity to experiment.

Behind every brilliant creation there is strategy and vision—or else it’s not worth doing. Our collaboration of digital development with design and business strategy breathe intelligence into every project. We’re possessed by the need to craft structurally-solid digital architecture—while seamlessly connecting your audience to your brand.

Our cross-disciplinary team of experts is eager to solve your biggest technical challenges.

WE DEMAND PERFORMANCE

Our commitment to quality in technology is measurable, whether in milliseconds or conversions. Delivery and runtime performance consistently support consumer engagement goals. To that end, we’re meticulous about delivering streamlined solutions for the entire customer journey by extensively testing every aspect of our software and enhancing the perception of performance. We’re passionately attentive to details that most end users won’t notice, because we believe some features should be invisible.

THE THRILL OF CONSTANT CHANGE

Delivering connected experiences across web, mobile, and social platforms requires a deep understanding of the consumer value that each platform offers. Technology is in a constant state of change, demanding both meticulous planning and an unwavering determination to seek great solutions within legacy constraints. Our enthusiasm for adopting new platforms has resulted in groundbreaking experiences based on emerging open-source and proprietary platforms alike—an adventure that makes every day  both notable and memorable.

COLLABORATION IS KEY

While no silver bullet exists for software development, we do have one tactic that prevails: transparency. Our entire development process is designed around delivering top-notch work amidst rapid change. By emphasizing iteration in setting goals, delivering incremental value, capturing feedback and assessing the outcome, we can create flexibility allowing us to maximize the value of every engagement. To accomplish this, our customers have access to the same tools that we use to monitor progress and prioritize next steps, allowing effective real-time collaboration.

Informed design is better design. Using user research techniques, we ensure each decision is evidence-driven, not just a best guess. By defining the problem, we’ll find your best solution.

DEFINE PHASE

Every product is made with a unique group of people in mind. Knowing our target audience gives us the confidence that the design solution will support both the users’ needs and our clients’ business goals. At HYFN we take a User-Centered Design approach to ensure the user is considered at every stage of the process, utilizing the following UX activities:

Interviews

Participatory Designs

Social Data Mining

Persona Development

Surveys

Stakeholder Workshops

Competitive Analysis

User Journeys

DESIGN PHASE

Once a detailed understanding of the existing problem space is established, we are ready to design. In this phase we architect the overall user experience and convey our insight to teams with concise, easy-to-understand deliverables, including:

Information Architecture (IA)

User Flows

Wire-framing

Site Maps

Sketching

Prototyping

VALIDATION PHASE

Life is filled with uncertainty—our designs don’t have to be. We ensure our design solutions are on mark by offering an extensive suite of user research methodologies that test our designs with real product users, through the following:

First Impression Testing

Benchmark Studies

Remote Usability Testing

A/B Testing

First Click Testing

USER EXPERIENCE

Elegant solutions through human-centered design.

NEVER DESIGN BLIND

Would you dive into muddy water? Neither would we. Before we recommend solutions we work to understand the problem.

WE ADVOCATE FOR THE THE USER

We always approach design problems with the user in mind. UX methodologies allow us to build empathy and design rich solutions that best meet their needs.

SET UP FOR SUCCESS

When a solid strategy is in place everyone benefits. Rather than building a suboptimal product and then correcting it later the UX process gives us confidence that we’re doing it right from the start.

MARKETING

The intersection of creative, strategy, product, and analytics

We ensure the right people find you when and where you want them to.

Search / Display Campaigns

Search Engine Optimization

Inbound Marketing

E-Mail Marketing

Facebook Publishing

Youtube Publishing

Twitter Publishing

App Install Campaigns

Video Advertising

We take great creative and develop granular audience segments to focus the right message to the right person, optimizing for maximum ROI and giving you the confidence to push forward.

You’ve been tasked to grow your company’s reach, and that’s no small feat. When you work with us, the minutia and the big picture of your industry are the foundation from which we build effective, measurable campaigns. Our core principle on digital marketing is clear: we know our business, but we also know yours.

TEST EVERYTHING

Sound excessive? It isn’t. We have a track record of scaling budgets while maintaining or increasing return on ad spend. Validating our hypothesis isn’t a buzzword: it’s the plan, every time. We’re humble enough to pivot and care about your business too much not to.

THERE IS NO SUBSTITUTE FOR GREAT CREATIVE

Whether we’re consulting with your teams or creating assets from scratch, we relentlessly pursue the right creative for the right audience. Ensuring we have the best creative possible is table stakes for anyone who touches advertising in our studio.

TRANSPARENCY: THE FOUNDATION TO SUCCESS

We’ll help you advertise, but nobody understands your business like you do. That’s why we provide full access to the data. When we’re all on the same page and put collaboration above negotiation we know the best results will follow and our relationship will grow.