Human needs such as love, power, emotional security and ego-gratification, which are subconsciously emotion-based, serve as a foundation for emotional branding and allow marketers to create a self-fulfilling prophesy when it comes to consumer needs. People want to fulfill needs, and advertisers promote the need...

The Porsche Crest, steeped in history, signals a continued long life for classic Porsche models. The relaunched crest is true to the colours and materials of the original and is, of course, "Made in Germany."...

In this issue, 10 Rebranding Do's and Dont's; The Future for Iconic Brands; How to Determine the Right to Time to Invest in Brand Positioning to Drive Growth; Brand Marketing in the Age of Abundance & Retail Employee Engagement: Two Innovative Solutions to Disrupt a...

Adobe is promoting its stock photo service with a 'limited edition clothing line' celebrating such stock photo atrocities as 'laughing woman eating healthy vegetable salad' and 'smiling seniors using laptop.' The campaign pokes fun at famously bad images that services like Shutterstock are rife with,...