Johlee combines her passion of marketing and business to lead the agency to create innovative solutions and help her clients deliver on their business objectives. She is focused on facilitating relationships and an infrastructure supporting them, to ensure that our clients and support team find the desire to remain a long-term partner of Brand Terminus. She loves to keep things simple and focuses on delivering results rather than simply talking about them. She has successfully launched the firm’s branded premiums arm that services clients like Zurich, Huawei and Mubadala.
Johlee is the new business force behind the impressive roster of clients. Her passion for listening and serving clients, coupled with her belief that “people buy from people they like,” has led her and the agency to successfully acquire clients like Senegal Airlines, Tiffany, Daimler, Dorma, Heinz, Renault, BP and others. She has an eclectic background encompassing expertise in both Activation and Branding, has run large corporate service accounts such as Dubai Properties – promoting the Lagoons development – and is approaching 10 years of expertise in the industry. She has extensive experience in event marketing, as well as retail and food and beverage activation.
Under her initiative, the agency capabilities has more than doubled in size, she has built a unique talent network – a combination and breadth of skills and services available to Brand Terminus. With a background in marketing strategy, activation, and social media, Johlee has helped clients surpass campaign performance expectations, increase brand awareness, generate hundreds of sign-ups, and grow significantly.
Her current focus is defining the growth strategy for Brand Terminu, identifying and converting key acquisition opportunities, delivering business performance as well as maintaining key account responsibilities.
Johlee’s penchant for detail and keen powers of perception make her an exceptionally diligent and conscientious project manager. She has a knack for investigating all angles of a project or deliverable—always with our client’s business goals in mind—before jumping into action. Few are better equipped at handling the complex puzzle pieces of project execution. Her wide range of project and account management experience includes a huge mix of corporate and consumer industries.
Johlee spearheads most of Brand Terminus’ projects that involve complicated or voluminous content. Her commitment to understanding business needs and goals helps her guide the agency to focus on their clients’ businesses and proactively provide ideas and solutions that can evolve and enhance their brands. She combines her hunger for creative problem solving with a sharp eye for detail, a cracker-jack memory, and intense follow-through—a potent formula that delivers premium results for clients. Indeed, Johlee delights in partnering with clients to ensure their business objectives are met, while surpassing their expectations with stellar strategy, gorgeous design, and thoughtful execution.
An avid marathoner during her early youth, Johlee is today exploring the hidden powers of the mind and ways of harnessing the gift of the 6th sense.