01 Jun Creating the Perfect Crest of An Iconic Brand
The Porsche crest first appeared in late 1952 in the centre of the 356 Pre-A’s steering wheel. Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon.
An essential and much-loved detail of the Porsche Classics is now available once more. Following extensive research, the experts at Porsche Classic have reproduced the Original Porsche Crest. The relaunched crest is true to the colours and materials of the original
Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a magnificent crest that symbolised the roots of the company as well as the dynamism and quality of its products. At the centre of the golden plate, the horse of the official Stuttgart coat of arms is depicted along with the name of the city. The composition is surrounded by the red and black state colours and the stylised antlers from the crest of Württemberg-Hohenzollern. The all-encompassing Porsche logo acts as a protective “roof” over all the design elements.
In contrast to the current crest, the Porsche logo on the original crest was only embossed and was not black. In addition, the red elements of the crest were actually more orange in colour to reflect the Württemberg-Hohenzollern state colours. The Classic experts charged with reproducing the crest went a lot further than merely ensuring that the colours were true to the original. The crest is produced using special tools based on original drawings. As with the original, it is gold-plated and the colour and enamelling are meticulously applied by hand.
The traditional Porsche Crest has had to undergo extensive quality testing. This involved an alternating climate test at the Porsche Research and Development Centre in Weissach, for example, and a stone impact simulation carried out at a ballistic firing range. All of these challenging tests were passed with flying colours.